How dare they? How dare DBB, the worldwide advertising agency, produce an ad belittling the September 11 terror attacks on New York City and Washington, DC.
The ad, created by DBB’s Brazilian office on behalf of the World Wildlife Fund, depicts a swarm of airplanes descending on Manhattan. Its caption advises “the tsunami killed 100 times more people than 9/11.”
The WWF has repudiated the offensive ad, which was never “signed off on” by anyone with environmental group, according to a WWF spokeswoman.
But that mattered not, apparently, to the DBB admen, who actually submitted the WWF ad for an industry award.
And adding outrage to injury, the ad just received a best of 2009 award from The One Club, a trade group that supposedly champions and promotes “excellence in advertising.”
If The One Club were based in Sao Paolo, where DBB’s Brazil office is located, it might be easier to understand – but hard even for a Christian to forgive – the club’s celebration of an advertisement that tramples on the graves of the nearly 3,000 Americans who were murdered on 9/11.
After all, the 9/11 terrorists did not plow into Mirante do Vale, the tallest building in Brazil, or the Alvarado Palace, the official residence of Brazil’s president.
But The One Club has no such excuse inasmuch as it is based in New York. For surely there are officers and members of the trade organization that have first-hand memories of that great and terrible day when two fuel-laden jetliners ploughed into the World Trade Center’s Twin Towers, causing them to collapse.
If they somehow have forgotten, in their giddiness over DBB’s award-winning ad, there is a gigantic scar in lower Manhattan to remind them.